|
Topic/Application
|
Week
|
|
Course
Introduction
|
Friday
January 18, 9am
|
|
New
Product, Growth and Innovation
|
Friday
January 25, 8am
|
|
Services
Note: During
January 18-30, each individual must meet with the instructor concerning
research topic selection. Your two page Memo is due Feb 1.
|
Friday
February 1, 9am
|
|
Branding
and Brand Equity
|
Friday
February 8, 9am
|
|
Working
Session: Your Literature Review Is Due Feb 15.(AMA Winter Ed
Conference takes place
Feb 15+).
|
February 11-15
|
|
Survey
and Questionnaire Design
|
Friday
February 22, 9am
|
|
Research Tools:
Managing Customers
|
Friday
February 29, 9am
|
|
Research Tools:
Conjoint Analysis & Choice Models |
Friday March 7, 8am |
|
No
Class Session. [Spring Break]
|
March
10-14
|
|
Marketing
Mix (1): Pricing and Promotion
|
Friday
March 21, 9am
|
|
Marketing
Mix (2): Advertising & Sales Force
|
Friday
March 28, 8am
|
|
Customer
Insight: Satisfaction, Trust, Commitment, and Loyalty
|
Friday
April 4, 9am
|
|
Working Session:
Preparing Research Proposal Due Friday May 2.
|
Friday
April 11, 9am
|
|
Metrics:
Linking Marketing to Financial Performance
|
Friday
April 18, 8am
|
|
Student
Presentations
*** Research Proposal Due May
2
|
Friday
April 25, 9am
|
|
|
|
|
* Topics are subject to change.
* Classes are held 9am - 12
noon, unless otherwise noted. Specifically, when there is an external
speaker in our marketing seminar series (January 25, March 7 etc.), class
will be held 8-11am so that students can meet with the guest speaker from
11-12 noon.
|
|