MKT 791
Marketing Models

Course Outline

Topic/Application Date*
Course Introduction Friday January 15
New Product, Growth and Innovation Friday January 22

You must meet with me before Friday January 29 to discuss your proposed research topic.
Friday January 29
Branding and Brand Equity
Your Two-Page Memo is due on Monday February 1 at 9 am. You should meet with me later this week to discuss the memo.
Friday February 5
Marketing Mix (1):  Pricing and Promotion Friday February 12

No Class Sessions due to CSL Academic Meeting & AMA Winter Educators’ Conference

You should be preparing your Literature Review due on Monday February 29, 9 am.

Friday February 19 & Friday February 26

Marketing Mix (2):  Advertising & Sales Force Friday March 4
ASU Spring Break – No Class Session Friday March 11
New Media, Including Social Media Friday March 18
Customer Insight:  Satisfaction, Trust, Commitment and Loyalty Friday April 1
Managing Relationships with Customers and Organizations Friday April 8
No Class Session.
Preparing Research Presentation
Friday April 15
Student Presentations Friday April 22
**Preparing Research Proposal Due May 9** Friday April 29

*Classes are held 8:30-11:30am, to allow a buffer for days when there is an external speaker in the marketing department seminar at noon.