|
Topic/Application |
Week |
|
Course Introduction |
Friday January 6, 9am |
|
New Product, Growth and Innovation |
Friday January 13 |
|
Services |
Friday January 20, 8:30am |
|
No Class Session. Each individual must meet with the
instructor concerning research topic selection during this week.
Your two page Memo is due Friday, January 27 (6pm) |
Friday January 27
CSL Academic Workshop
No Class Session
***Memo Due*** |
|
Branding and Brand Equity |
Friday February 3, 8:30am |
|
Preparing Literature Review |
Friday February 10
No Class Session |
|
Literature Review Due on February 19 at 6pm |
Friday February 17
AMA Winter Ed
No Class Session
***Literature Review Due*** |
|
Marketing Mix (1): Pricing and Promotion |
Friday February 24, 8:30am |
|
Marketing Mix (2): Advertising & Sales Force |
Friday March 2 |
|
New Media, Including Social Media |
Friday March 9, 8:30am |
|
Managing Relationships with Customers and Organizations |
Friday March 16 |
|
Spring Break: You may wish to meet with the instructor
after spring break to review and discuss a draft of your
research proposal. |
Friday March 23
No Class Session |
|
Customer Insight: Satisfaction, Trust, Commitment and
Loyalty |
Friday March 30 |
|
Preparing Research Proposal |
Friday April 6
No Class Session |
|
Metrics: Linking Marketing to Financial Performance |
Friday April 13, 8:30am |
Meet in the CSL Conference Room
Student Presentations
Individual Research
Presentations Take Place This Week |
Monday April 16, 10:30am-1pm |
|
Wednesday April 18, 10:30am-1pm |
|
***Research Proposal
Due April 23*** |