Marketing Models MKT 791

Marketing Department
W.P. Carey School of Business
Arizona State University

Ruth N. Bolton
W.P. Carey Professor of Marketing
ruth.bolton@asu.edu

MKT 791
Marketing Models


Course Documents	Course Syllabus Course Outline

Major Course Deliverables	Guidelines for Critical Reviews Guidelines for Literature Review Guidelines for Research Proposal

Detailed Course Outline Readings Discussion Questions Weekly Assignments	Friday January 18 Friday January 25 Friday February 1 Friday February 8 Friday February 15 Friday February 22 Friday February 29 Friday March 7	Friday March 14 Friday March 21 Friday March 28 Friday April 4 Friday April 11 Friday April 18 Friday April 25

Recommended Readings

Copyright© 2008 by R. N. Bolton. All rights reserved. Questions, Comments or Suggestions??? E-mail ruth.bolton@asu.edu