Students are required to write a state of the
art review of the literature on a “new” topic. Sources of ideas for
topics are the Marketing Science Institute’s current research
priorities, recent working papers and conference presentations, as
well as topics covered in this seminar.
You are encouraged to choose a topic from your areas of
research interest. This topic should be new, not a topic for
which you have written a paper in another course.
The topic must be approved by the instructor.
You are required to submit a Two-Page Memo to the instructor by
February 1st (or earlier).
The memo provides a foundation to discuss your proposed topic
with the instructor. You may be asked to revise the memo before
Instructions for the Two-Page Memo are
included elsewhere in this packet. You must submit this description
of your literature review topic for approval by
February 1, 9am.
Please meet with the instructor to discuss it
prior to submission (by
January 29, 9am at
latest), to be sure you are on the right track.
You should also meet with the instructor before February 5th
to get feedback on the memo and approval to move forward on the
The purpose of the
Literature Review is to develop your ability to critically
evaluate research, to integrate your knowledge of
different research issues, and to provide you with experience in
carrying out a literature search related to a given research
problem. (The Two-Page
Memo should help you make a good start by precisely defining the
Look ahead at the requirements of the
You may wish to consider it as a “first draft” of your
Although this assignment is called a
literature review, you are asked to do more than simply summarize
what is known on a topic.
The literature review should:
Identify a research domain
Critically review and integrate research findings
directions for future research
a research question(s)
Develop a model to guide future
research, and (if possible)
Derive formal research propositions or
The model can be
conceptual/theoretical, descriptive, normative, or a
decision support model.
Your literature review is likely lead
to your choice of topic for your Research Proposal.
(Sometimes the student may choose to switch topics or
radically redefine his/her topic. Hence, you may wish to
refer to “Guidelines for Research Proposal” as well.
The completed literature review must
be no longer than twenty pages, typed and double-spaced,
excluding references. It is due on
February 29 at 9am.
Please send me an electronic copy, as well as leaving
a hard copy in my mailbox.