MKT 791
Marketing Models

Guidelines for Two Page Memo


During the early weeks of the course, it is suggested that you spend some time selecting a research topic of interest. It may be helpful to review upcoming course topics and readings to obtain some ideas. You may also find it necessary to read widely to identify a research topic that interests you. Then, you should be able to narrow your focus and read in more depth.

You should identify the readings appropriate for your work by considering (1) your research topic interests (2) discussions (as appropriate) with faculty in your department (3) discussions with the course instructor. It may be helpful to think about the following questions:

  1. What is the research topic on which you wish to focus? What are the tentative research questions/issues that you wish to address? What is “new” about this topic?
  2. What are some of the key theories, constructs and models in this research domain?
  3. What are the three most “important” articles you have identified in your research to date? Why are they important?
Prepare a two to three-page (double-spaced) memo summarizing your progress (to date) on your upcoming Literature Review. The memo should define the research topic that you wish to focus on and (tentative) research questions/issues that you wish to address. The memo should not include an extensive list of references. However, you may wish to identify one or two key articles that have provoked your interest in this topic.

You are asked to schedule (at least) two meetings with the instructor to discuss your memo. These meetings can be scheduled at any mutually convenient time. However, one meeting must take place prior to January 29, and one meeting must take place after submission of the memo.

The memo is due on Monday February 1st at 9am. Please send an electronic copy and leave a hard copy in my mail box.