Marketing Models
Detailed Course Outline and Reading List

Week 15:  Final Presentations
April 25



Each student will be allocated 45 minutes for his/her presentation.  Your goal should be a presentation of about 35 minutes, with 10 minutes for Q&A.  As a rule of thumb, your presentation should include about 17 slides (assuming 2 minutes per slide), with an extra 1-2 slides for backup details(e.g., measurement scales).