1. LKM Chapter 1 (Theory and Models in Marketing). In addition, you should refer to LKM Appendix A (Mathematics for Marketing Models) as necessary throughout the course.

2. Bagozzi, Richard P. (1984), “A Prospectus for Theory Construction in Marketing,” Journal of Marketing, 48 (1), 11-29.

3. Moorthy, K. S. (1993), “Theoretical Models in Marketing, Journal of Marketing, (2), 92-106.

4. Bass, Frank (1993), “The Future of Research in Marketing:  Marketing Science,” Journal of Marketing Research, (1), 1-6.

5. Shugan, S. (2003), “Defining Interesting Research Problems,” Marketing Science, 22 (1), 1-15.  Editorial.

6. Montgomery, David (2001), “Management Science in Marketing,” Marketing Science, 20 (4), 337-48.

7. Leeflang, P. S. H. and D. R. Wittink (2000), “Building Models for Marketing Decisions:  Past, Present, Future,” International Journal of Research in Marketing, 17 (2-3), 105-126.  [Note: The entire issue is on the topic of marketing models.]

8. Barwise, Patrick (1995), “Good Empirical Generalizations,” Marketing Science, 14 (3), Part 2 of 2, G46+. [The entire issue is on the topic of empirical generalizations.]

1. What do you know about marketing models?

2. What would you like to know (gaps in your knowledge)?

3. How will you use the knowledge you gain in this course in your research?

4. What are the characteristics of a successful marketing model?  For managers?  For researchers?

During our first class, we will “divide up” the topics / sessions among the seminar participants.  I am asking each of you to volunteer to serve as discussion leader for 2-3 topics that you find interesting.  You will be responsible for: 

1. If necessary, selecting the journal articles for that week (based on discussion with the course instructor). 

2. Obtaining copies of the articles and distributing them to seminar participants at least one week prior to the class session.  (Usually, I will be able to supply copies of most articles.)

3. Acting as discussion leader:  integrating course material on the topic, identifying limitations and extensions of research to date.

During the early weeks of the course, it is suggested that you spend some time selecting a research topic of interest.  It may be helpful to review upcoming course topics and readings to obtain some ideas.  You may also find it necessary to read widely to identify a research topic that interests you.  Then, you should be able to narrow your focus and read in more depth. 

You should identify the readings appropriate for your work by considering (1) your research topic interests (2) discussions (as appropriate) with faculty in your department (3) discussions with the course instructor.  It may be helpful to think about the following questions:

1. What is the research topic on which you wish to focus?  What are the tentative research questions/issues that you wish to address?  What is “new” about this topic?

2. What are some of the key theories, constructs and models in this research domain?

3. What are the three most “important” articles you have identified in your research to date?  Why are they important?

Prepare a two to three-page (double-spaced) memo summarizing your progress (to date) on your upcoming Literature Review.  The memo should define the research topic that you wish to focus on and (tentative) research questions/issues that you wish to address. The memo should not include an extensive list of references.  However, you may wish to identify one or two key articles that have provoked your interest in this topic. 

You are asked to schedule (at least) two meetings with the instructor to discuss your memo.  These meetings can be scheduled at any mutually convenient time.  However, one meeting must take place prior to January 30, and one meeting must take place after submission of the memo.

The memo is due on February 1 at the beginning of class.