Marketing Management Detailed Course Outline
Week 3 (Thursday, March 20)

“It is better to know some of the questions than all of the answers.”

— James Thurber
 


Topics Introduction to LINKS Services Marketing Simulation
Read LINKS Manual. [The manual can be downloaded from the course web site]
"Will You Survive the Service Revolution?", HBR, June 2004.
"Customer Centered Brand Management", HBR, September 2004.
LINKS In-Class Activities
 

Activities

Video Case:  Metro Card
Video Introduction:  Simulators

LINKS will be initialized this week and, as part of that initialization process, you'll be e-mailed your firm's passcode prior to class. Please access the LINKS Simulation Data Base (http://www.LINKS-simulations.com/) and then your firm's data (via your LINKS passcode). Download and print your firm's results for Q4. There's no need to study these results in detail before class, but do bring your Q4 printed output to class.  After a introduction to the LINKS simulation, the remaining class time will be dedicated to team meetings. 

LINKS Decisions Due Q5 Decisions are due Monday March 24 Noon.