Marketing Department
W.P. Carey School of Business
Arizona State University
 

Ruth N. Bolton
W.P. Carey Professor of Marketing
ruth.bolton@asu.edu

MKT 502
Marketing Management


Course Documents Course Syllabus
Course Outline

Class Resources

How to Analyze a Case
How to Write a Marketing Plan
How to Improve Your Class Participation

Guidelines for Final Presentation


Detailed Course Outline

February 28
March 6
March 20
March 27
April 3

April 10
April 17
April 24
April 29 (Tuesday)
May
8


Course Notes

Available for download as PDF after 6 pm on
Wednesday. You will be prompted for your user
name and password.

February 28
March 6
March 20
March 27
April 3

April 10
April 17
April 24
April 29 (Tuesday)
May 8

LINKS Resources

What is LINKS?
LINKS Home Page (Includes FAQs)


Other Course Links

Ruth N. Bolton Biography
Ruth N. Bolton Publications


Copyright© 2008 by R. N. Bolton.  All rights reserved.
Questions, Comments or Suggestions???  E-mail ruth.bolton@asu.edu